The landscape of the beauty industry is rapidly changing in the web 2.0 era and with the Federal Election Commission reconsidering their stance on Net Neutrality; established, independent, and start-ups are fighting for the right to provide the public with fast, reliable, and free service. Not to be left out of the 2.0 movement, beauty companies are putting their technology skills to the test by allowing costumers, to tell them who are the best of the best via the #beauty20 Awards sponsored by innoCosEvents. The #beauty20 Awards contest is challenging beauty mavens to nominate and vote for their favorite beauty brands whom they believe have launched and maintained the best web and social media campaigns and in some cases overall web presence, while at the same time maintaining the same level of product quality and customer service customers have come to expect from their beloved brands.
Irina Kremin, of #beauty20 Awards and innoCosEvents, charges that the "beauty industry invests more and more in digital marketing with a main goal to get closer to the customer. They want us to Like & Love their brand. Thus why don't we ask the customers who they love the most? Let's give it a test! Such competition of global and local brands can be the reality check for beauty brands to show who consumers really like the most. Now who will receive the award in New York this year? The battle is on!" Now that the challenge has been issued who's going to make a nomination?!
Best Twitter. The best at optimizing for brand building, promotion and cultivating relationships.
Best Facebook. Has the best engaging page in terms of content, interactivity and the ability to bond with fans.
Best Pinterest. Encourages fans to closely engage with them online and provides daily visual inspiration.
Best Instagram. Encourages fans to closely engage with them online and provides daily visual inspiration.
Best App (Mobile or Tablet). The best app that is easy to use and offers cool, original, and engaging content.
Best Online Video. The video that "touched" you the most and has created the most memorable video.
Best e-Commerce Website. The website that is easy to use and is visually appealing while offering high quality content and various social media sharing options.
Best Beauty Startup. Your favorite beauty startup (5 years old or less) with the most innovative and outstanding online presence.
Best Technology Startup. The most innovative technology product that you believe connects the beauty industry with customers and supports beauty brands.
Best Beauty Brand Online. Your favorite brand that has the most outstanding performance in total online presence.
Nomination Deadline: August 15th, 2014
After all nominations have been received a panel of judges will select the top 5 nominees in each category. In September, public voting will open and the winner will be determined by 100% consumer vote. Winners will be announced at the #beauty20 conference Awards Ceremony in New York on Tuesday, September 30, 2014.
Last year winners included, L'Occitane en Provence, Sephora, Beyou(tiful) Blog, Nu Skin, Lancome, Unilever, Maybelline, and Mary Kay – just to name a few. This year's nominees so for include GLOSSYBOX, Mischo Beauty, Mink, Bobby Brown, Physicans Formula, Playboy Fragrances, L'Oreal Paris, IT Cosmetics, Ciaté, Too Faced Cosmetics, Makeup by ModiFace, Lady of Brows, Urban Decay, Stellar Body, and Luxe Lacquers. You can see the full listing of nominees here on the Beauty 2.0 Awards website.