(London - May 7th 2012) - Burberry hosted a table at the Metropolitan Museum of Art 2012 Costume Institute Benefit in New York tonight.

Burberry guests at the event included:

ROSIE HUNTINGTON-WHITELEY

British actress and Burberry Body Wearing a copper and black draped-back tulle dress with hand-embroidered glass beads and shoes all by Burberry

CARA DELEVINGNE

British Burberry model and face of Burberry Beauty Wearing a black velvet dress with full skirt and cowl neck, black leather studded gloves and shoes all by Burberry.

“We were thrilled to be in Taipei tonight to not only celebrate the opening of our new store here, but to also mark the beginning of Burberry World Live.

We created the Burberry World platform for our online community and tonight that came to life when we connected our guests with everything the brand stands for today, using original content to take them on an emotive and sensory journey, blurring the digital and physical dimensions of our brand.

It was incredibly exciting to be able to tell our story of British heritage, weather, music and fashion in this way for the first time against the vibrant backdrop of Taipei – we can’t wait to evolve Burberry World Live further as it tours cities around the globe later this year.”

Christopher Bailey, Burberry Chief Creative Officer

Christopher Bailey hosted the first live event in Taipei on April 27th 2012. Marking the beginning of the Burberry World Live - a fully immersive, touring, 360° Burberry experience.

Guests at the event, co-hosted by Taiwanese musician Jolin Tsai, included Jessica (Girls Generation), Daniel Henney, Patina Lin, Sandrine Pinna, Edwin Ji, Ran Chen, Sandee Chan, Sunny Wang, Rhydian Vaughan, Tony Yang, Janet Hsieh, Annie Chen, Larisa, Stella Huang, Yi Chen, and Quin Yi Lee.

The multi-sensory experience, seeded at the Burberry Beijing event in April 2011, is the first to blur the physical and digital dimensions of the brand in front of a live audience, bringing to life the Burberry worlds of British heritage, fashion, music and weather.

The first Burberry World Live event, staged in a custom cylindrical space, combined an 8 part 360° film, live musical performance and digital weather experience, all directed by Christopher Bailey.

British musician Tom Odell, performed live for the first time at the event, accompanied by an orchestra from local Taiwanese colleges Burberry communities will be able to experience the event when content highlights will be unlocked on Burberry.com.

The event coincides with the celebration of the opening of the first Burberry flagship store in Taiwan, located at the Taipei 101 shopping centre, the biggest store in the Asia Pacific region.

Burberry Facebook fans in Taiwan were able to follow the event through pre, live and post event content including exclusive posts and videos by Christopher Bailey and Jolin Tsai.

The Burberry World Live will tour cities globally including London, Hong Kong and Chicago later this year in 2012.

Burberry presents it's new Summer 2012 Eyewear campaign, featuring a cast of British musicians: One Night Only, Marika Hackman, Life in Film and The Daydream Club. As part of the campaign, which launches today, the acts recorded tracks exclusively for Burberry, with accompanying music videos filmed on set in London, which will be revealed throughout April 2012.

The new cast, selected by Burberry Chief Creative Officer Christopher Bailey, reflects the brand’s heritage of supporting upcoming British talent. The campaign highlights a new collection of timeless Burberry aviator eyewear styles inspired by the spirit, attitude and energy of Burberry.

Get Rosie’s look! She wore: Burberry Beauty’s Fresh Glow, Sheer Foundation, Sheer Eyeshadow in Pale Rose. No. 12, Rosewood No. 9, and Midnight Black No. 9, & Lip Cover in Ruby No. 18

Front row VIPs at the Burberry Prorsum AW12 show in London, included Rosie Huntington-Whiteley, Kate Bosworth, Clemence Poesy and Giorgia Surina. Who all wore effortlessly the complete Burberry Beauty look!

Get Kate’s look! She wore: Burberry Beauty’s Fresh Glow, Sheer Concealer, Warm Glow in Copper Glow No. 2, Sheer Eyeshadow in Golden Trench No. 4 and Chestnut No. 5, Eye Definer in Midnight Brown No. 2, Effortless Mascara in Midnight Black, Lip Definer in Nude Beige No. 1, & Lip Cover in Nude Beige No. 1

Moreover, thrilled to share the news that the AW12 show marked the first time that Burberry Beauty is part of Runway-to-Reality through Burberry World, allowing viewers of the show to purchase the Burberry Beauty AW12 runway look on Burberry.com as soon as the show finished.

Instant effortless beauty immediately delivered! The new Burberry Beauty look – as seen on the runway and by the glamorous VIP celebrities!

Luxury house BURBERRY has gone digital in it's efforts to keep up with it's international fan base. With over 10 million fans on Facebook alone, BURBERRY has topped many other luxury brands when it comes to social dominating. Using social media networks such as Facebook, Twitter, ITunes, Google+ and Youtube. In an effort to showcase this years Autumn/Winter 2012 Men's Collections.

The collections consist of Heritage trench coats, oversize college stripe trench coats, slim single breasted heritage trench coats, luggage lock duffle coats, and slim sartorial tailoring. All very fitting for the most genial of gentlemen.