Crowds came out in droves for the fashion week kickoff event of The Heart Truth Red Dress Collection fashion show at Lincoln Center.

While guests sipped on glasses of Kim Crawford Pinot Noir and Sauvignon Blanc out front in the lobby, celebs backstage, including Patti LaBelle, Dita Von Teese, Camilla Alves and her boyfriend Matthew McConaughey sent their reps out to beg for bottles of the Kim Crawford Pinot Noir to bring back to them.

One bottle, two glasses each. Were they just trying to calm their nerves before the big event or were they actually wanting a true heart health day in honor of the cause?! A glass a day keeps the doctor away!

Other celebs made a bee line for the Kim Crawford Wine Bar after the walking the catwalk this evening including Eve, Taraji P. Henson, and Ann Curry, who, when asked about how she felt when walking the runway for the first time today, said “I was petrified. Totally petrified. But I just kept telling myself ’I am here to love you all, I am here to love you all.” We love you too, Ann Curry.