(Los Angeles, CA) January 23, 2012—AVIA and martial arts brand RINGSTAR have developed a licensing partnership to bring a line of compelling fight and training shoes to market under the AVIA brand. Designed to assist athletes and individuals in the gym, dojo and on the mat, the collection incorporates years of research, combined with patented performance technology.

The result is footwear unmatched in its category. “The RINGSTAR license is a perfect complement to our focus on training footwear,” said Tim Joyce, senior vice president and general manager of AVIA. “This partnership represents just some of the excitement you can expect from AVIA, as we continue with the overall repositioning of this brand.” AVIA’s footwear goal is to allow the wearer to be in control of the shoe versus the shoe being in control of the wearer.

AVIA sought to bring this to life, through the combination of its footwear heritage and RINGSTAR’s patented technology. The new product line offers an unrivaled collection with superior fit, performance, and protection, and represents the first true innovation in martial arts footwear in nearly 40 years.

Tim McCabe, CEO of RINGSTAR INC explains the philosophy behind the new line’s design, “Trends are not our initial concern. As we develop new products, we start by asking the question, ‘how do we make this the best-performing, safest foot protection any martial artist has ever strapped on his or her foot?’ Our products are about performance and function. We make shoes for fighting, and this is the category we have set out to own.”