The Art of Shaving® and Gillette® have partnered to create the Power Shave Collection, a line of shaving accessories that brings modern design to traditional shaving tools. The Power Shave Collection combines the craftsmanship of The Art of Shaving trusted for its design and style, with the expertise of Gillete, a world leader in blade technology.

The POWER RAZOR with Smart Technology helps you ensure your blade is sharp and features a spotlight to reveal areas normally in shadow. The POWER BRUSH helps lift beard hair and has powered oscillation to enhance the lathering experience. Completing the line is the CUSTOMIZABLE STAND with a modern, modular design, adjusting easily to your storage and display needs.

Power Shave Collection POWER RAZOR

The Power Shave Collection POWER RAZOR with Smart Technology helps you ensure your blade is always sharp. The built-in indicator light begins to fade from vibrant blue to white with every razor use to take the guesswork out when to consider changing your blade. For every 15 seconds that razor is active, Smart Technology will register it as a razor use on the light indicator. Once the blade is ejected, the light indicator will be reset to a bright blue.

The handle, balanced and weighted to feel like a natural extension of your hand, is ergonomically designed with micro-textured surface accents for style, precision and control. The spotlight reveals details normally in shadow to help you avoid missed spots, while gentle micro-pulses help you reduce friction and increase razor glide. The sleek, contemporary handle is expertly crafted in polished chrome and black lacquered accents.

Power Shave Collection POWER BRUSH (Pure or Fine Badger Hair)

The Power Shave Collection POWER BRUSH, a first of its kind world-wide, lifts the beard with powered oscillations for a close and comfortable shave. Using advanced technology to modernize the wet shave tradition and enhance the lathering experience. The precise motion generates a rich, moisturizing lather into the hair to protect the skin. Ergonomically designed with a micro-textured surface for style and grip, the handle is elegantly handcrafted in polished chrome with black lacquered accents.

Power Shave Collection CUSTOMIZABLE STAND

The Power Shave Collection CUSTOMIZABLE STAND has a modern, modular design that adjusts easily to your storage and display needs. Handcrafted in polished chrome with micro-textured accents for style, it properly maintains POWER RAZOR and POWER BRUSH handles between each use.

The complete Power Shave Collection (with Pure Badger Brush) retails for $400 and is available at theartofshaving.com.

Become an elite member of The Art of Shaving’s “Brotherhood of Shaving”, with the semi-annual Friends & Family Shopping Event. Sign up to become a Perfect Shave Rewards Member and receive 20% off your purchase when you shop in stores or on-line Friday, July 22nd – Sunday, July 24th with the experts that developed the science behind the perfect shave.

The Art of Shaving transforms the daily and often dreaded task, of shaving from a chore into a luxurious ritual. Sign up to become a Perfect Shave Rewards Member at bit.ly/TAOSFriends and you will receive the invitation-only access to the exclusive sale starting Friday, July 22nd.

Think your shaving cream is the best on the market? The Art of Shaving is partnering with Bloomingdale’s to challenge men to upgrade their shaves during the first-ever “Shave Swap” event. On April 30th bring your current shaving cream into Bloomingdale’s locations nationwide and The Art of Shaving will exchange it for The Art of Shaving 2.5 oz. Shaving Cream tube, a $14 value, while supplies last.

The Art of Shaving’s Shaving Cream generates a rich and foamy lather that helps protect the skin from irritation by improving razor glide. It softens the beard for a close and comfortable shave. Formulated with glycerin, coconut oil and essential oils, the shaving cream hydrates facial hair for shaving and leaves skin feeling smooth. It can be lathered up with a shaving brush or with fingers.

The Art of Shaving is confident that once men swap out their current shaving cream for their award winning formula, they’ll permanently switch to The Perfect Shave, and transform the daily task of shaving from a chore into a luxurious ritual!

Shaving for a man is an everyday essential. And finding the right shaving system can be a real challenge. Well gentlemen seriously look no further. The ever so dapper and uniform shaving company for men - The Art of Shaving. Brings old school New York straight into your home.

The 4 Elements of The Perfect Shave® kit combines the perfect shaving essentials for the man. With a gorgeously presented box, one opens his own 'mini Barber shop'. And to delight the eye even more, with high quality products and handcrafted accessories. Such as their pure badger brush. Behold in front of you is the optimum shaving experience, which offers the best products with perfect results.

So here is our run down to the perfect shave;

Step #1: The Pre-Shave Oil

The Pre-Shave Oil is the first step in The Art of Shaving. It softens the beard and prepares the skin for a close and comfortable shave without leaving an oily residue. It is formulated with a unique blend of botanical ingredients and essential oils. So gentlemen take your time with this, and massage the oil into your skin well. Now prepare to lather up.

Step #2: Lather Up With The Shaving Cream & Badger Brush

The Art of Shaving Shaving Cream softens and lifts the beard for a close and comfortable shave, and protects the skin from irritation and razor burn. Rich with glycerin, coconut oil and essential oils, the Shaving Cream leaves your skin smooth and moisturized. Lather this up with the kit's shaving brush, which will generate a rich and warm lather, open pores, and bring sufficient water to the skin to get that close shave. Upon application, use your favorite razor and shave away! Then rinse with warm water and dry with with a hot towel.

Step #3: Apply After Shave Balm To Skin

The Art of Shaving After- Shave Balm refreshes and hydrates to soothe the skin after shaving. Formulated with shea butter and a touch of grapeseed extract, it moisturizes and revitalizes to promote healthy looking skin. And viola you are now refreshed and renewed!

So how did we rate THE 4 Elements of the PERFECT SHAVE® Kit? We gave it hands down five stars. This brilliantly designed and hand crafted shaving set is superb to say the least. With all the four key elements for shaving included and at only $100, you can most certainly add this to your daily routine with confidence.

We loved it so much, we have even added it as one of our forerunners for our Men's Best Beauty Brand for 2011. So keep checking in for the results! To purchase the kit visit theartofshaving.com.

Give the gift he will love and she will appreciate during those intimate moments – THE 4 Elements of the PERFECT SHAVE® Gift Set from The Art of Shaving.

As the experts that developed the science behind the best shave, The Art of Shaving is the premier brand trusted by the sophisticated and contemporary man alike, who appreciates quality and precision products.

Having the ultimate smooth shave and soft skin is a “must have” for men on that special Valentine’s date night! For him THE 4 Elements of the PERFECT SHAVE® will prevent razor burn, ingrow hairs, a tough beard and sensitive skin, plus it gives tips for expert shaving technique. For her, she will enjoy the silky touch of her man’s face without the red stubble rash left behind, or sandpaper burn on her sensitive nether regions – the telltale signs of a romantic night fulfilled.

THE 4 Elements of the PERFECT SHAVE® is the essential Valentine’s Day men’s gift as it transforms the daily, and often dreaded task, of shaving from a choir into a luxurious ritual. This season of love isn't about just men and women, it's about couples – husbands and wives, boyfriends and girlfriends – getting close to celebrate their special connection, and THE 4 Elements of the PERFECT SHAVE® will help couples get even closer.

This aromatherapy-based kit has everything a man needs for the closest shave possible – a full sized Pre-Shave Oil, Shaving Cream, bager hair Shaving Brush, and After-Shave Balm. THE 4 Elements of the PERFECT SHAVE® retails for $100, and can be purchased at theartofshaving.com.

Check out our review here on THE 4 Elements of the PERFECT SHAVE® Kit