New York N.Y. May 9th. The FiFi® Awards are considered the "Oscars" of the fragrance industry. This prestigious, iconic New York event showcases and honors the art, passion and personalities of the fragrance world. Competing to win a "Fragrance of the Year Award" are some of the big, the bold, instantly recognizable fragrance names, celebrity creations and collaborations as well as smaller, niche innovators. There's also competition for Best Packaging of the Year, Best Media Campaign of the Year and more. Over 800 guests and twenty seven beautiful crystal FiFi ® awards are bestowed - a recognized symbol of fragrance excellence. On FiFi® night, industry company presidents, CEO’s, high-level executives and their guests mix and mingle with celebrities and VIP’s from the fashion, stage, screen and music worlds who join in the fun, sometimes as guests, sometimes as presenters and sometimes as winners themselves in a fragrance category.

This year, the Foundation is honored to welcome Emmy and Golden Globe Award Winner, actress Jane Lynch as host and emcee of the evening’s program along with special guests Carol Alt, Sam Champion, Philippe Cousteau, Josh Groban, Leonard A. Lauder, Michelle Monaghan, Nicole Richie, Kimora Lee Simmons, Jessica Stam, Martha Stewart, Allison Williams and more.

A highlight of the evening will be the 2012 "Elizabeth Taylor Fragrance Celebrity of the Year Award" presented to JUSTIN BIEBER. The "Elizabeth Taylor Fragrance Celebrity of the Year Award" honors a celebrity who has embraced and promoted the world of fragrance, and celebrates the ongoing success and support given by the celebrity to the industry - therefore winning consumers to the category. This year, The Board of Directors unanimously agreed that JUSTIN BIEBER truly deserves this recognition.

Shop Now - NATORI Eau De Parfum Spray

A floral oriental, the Natori fragrance opens with an effervescent bouquet of fresh Rose Petals enriched by deep, dark Plum notes. The heart is an exotic and alluring hybrid of Ylang Ylang, Purple Peony and Night Blooming Jasmine. Slipping languidly over pulse points, Black Patchouli, Amber and a hint of Satin Musk complete this mysterious and tantalizing fragrance.

Buy Now -  NATORI Fragrance 50mL - $80

Buy Now - NATORI Fragrance 100mL -$110

Buy Now - NATORI Coffret Gift Set - $125.00

Set includes 3.4 oz Eau de Parfum Spray, 5 oz Silk Body Crème, and a quilted scented sachet. Housed in a luxurious keepsake box. $185 value for $125.

Men’s Scuderia Ferrari piquet polo shirt - Buy now for £51.00

Men’s short-sleeved polo shirt made from cotton piquet. It also has a Shield on the left breast and the Scuderia Ferrari logo rubber printed on the back. The Italian flag embroidered on the right sleeve gives it the finishing touch.

Ferrari Men’s “Prancing Horse” Ferrari shirt - Buy Now for £118.00

Men’s poplin shirt with a classic fit and the Prancing Horse logo embroidered on the left breast in contrasting colour. This shirt is made from pure cotton, it has a button-down neck and rounded cut bottom with split sides.

Ferrari Prancing Horse full zipper jersey sweatshirt - Buy Now for £126.00

An exclusive item for facing spring in style: the Ferrari full zipper heavy cotton jersey sweatshirt, with collar, cuffs and bottom edge in matching ribbed knit. The front zipper is two-way, the front pockets are striped and the sleeve-height patches reproduce a Ferrari radiator grill. On the back, there is a quilting design that recreates the steering wheel of a Ferrari Gran Turismo. On the left chest, the embroidered writing “Rodriguez” stands out.

Ferrari Perfume Luxe Edition - Buy Now for £101.00

The fragrance - created by Alberto Morillas, Master Perfumer at Firmenich and responsible for numerous successful luxury brand fragrances - distinguishes itself by its woody and spicy olfactory sensations.

The freshness of Sicilian lemons and Calabrese bergamot, underlined by the aromas of juniper, cedar wood and accents of nutmeg, are just some of the ingredients of this high-class fragrance. The flacon's design, with the signature of Thierry de Baschmakoff, the French agency Aesthete's founder and creative director, is a mix of the classical shape of perfume bottles and details of a Ferrari bodywork.

Leather and metal, which have always been the most precious materials in GT production in Maranello, are coming together in an elegant opaque aluminium flacon with sophisticated leather in the same colour, joined by double-stitching, the classic touch of craftsmanship.

The fragrance comes in an elegant and refined deluxe packaging in a box, lined with brown and pomelo leather with the Prancing Horse and light stitching.

Ferrari Travel Watch Case - Buy Now for £295.00

For the most demanding collectors, a watch carrying case that embodies all the excellence and quality that make it stand out. This exclusive product, whose inside is in grey alacantara, holds three watches, is in hammered black leather, while the sides are in carbon fibre. Featuring the clip closing, tongue in hammered red leather etched with the Ferrari Scuderia logo.

Make your Valentine's day special with LACOSTE Rouge - a joyous and energetic new fragrance for men. L.12.12 Rouge is a dynamic, masculine, fresh and spicy fragrance that perfectly complements the existing L.12.12 editions: Blanc, Bleu and Vert.

The fragrance is a scent based on a triple blend of spices – ginger, black pepper and cardamom. When first sprayed, the fragrance is introduced with a refreshing, colourful blast of iced red tea, spiked with spicy mandarin liqueur and juicy mango. A second energy burst of notes emerges through a stimulating spice cocktail of Madagascan black pepper, Indian ginger and Guatemalan cardamom, creating a vibrating contrast.

The long lasting signature of this aromatic woody creation sustains its character through acacia wood accompanied by golden Laos benzoin and labdanum. The result? A masculine and spicy fragrance with a spirit that can be captured in one word - energetic - making L.12.12 Rouge the perfect Valentine's gift for men.

Christophe Jouany has been a fashion photographer for the last 28 years with a successful career shooting campaigns for L’Oreal, Revlon, and Maybelline, Sports Illustrated swimsuit editions, and numerous covers and fashion features for major magazines around the world, like Vogue, ELLE, Marie Claire, and Glamour. His life as a photographer and love of adventures took him to some of the most beautiful and exotic locations in the world, and inspired him to create an olfactory voyage through his new line of Jouany Perfumes.

From a very early age, Christophe has been passionate about scents. Twelve years ago, faced with frustration at not being able to find a perfume he liked, he decided to create his own. Mixing essential oils at home, Christophe began experimenting to find the right composition, texture and strength to his fragrances, beginning with one that reminded him of his hometown of St. Barthélemy in the Caribbean. After wearing his own fragrance for a decade, and getting constant requests from many people to commercialize it, he finally decided to create his own line.

Saint Barthelemy $125.00 / 1.7 Oz.

The first stop on the JOUANY OLFACTORY voyage is St. Barthélemy. Inviting you to explore the magical luxurious beauty of the island of St. Barthélemy, this sensual, exotic perfume begins with head notes musk resolve with a spellbinding twist of crisp white grapefruit, followed by heat notes that mingle vanilla, coco Jasmine and cedar wood. Evoking the barefoot elegance of St. Barth, the perfume’s base notes of patchouli, sandalwood, vetiver, and white luxurious beauty of the island of St. Barthelemy.

Marrakech $125.00 / 1.7 Oz.

Like the great Moroccan city from which it takes its name, Marrakech transports you into the subtle but stirring pleasure of a Moroccan orange grove.The perfume begins with fresh, citrus head notes of orange blossoms, bergamot, and grapefruit. Next, heart notes emerge with delicate hints of jasmine and neroli. Finally, Marrakech concludes its intoxicating olfactory odyssey with woody base notes of patchouli and white musk.

Where to buy: Henry Bendel New York, New London New York, Art of perfume Philadelphia, Sloan Hall Saint Antonio and Houston, CO Bigelow New York, Beautyhabit.com, Parfumerie Germain des pres Canada

Attimo L’Eau Florale represents the essence of life’s most precious instants with a delicate and romantic floral soul. L’Eau Florale is a celebration of bright femininity with the chic touch of Salvatore Ferragamo.

Truly elegant, refined and full of light are the key values of this Attimo reinterpretation. A fragrance that exudes the most graceful side of femininity, with a touch of seduction and sensuality. The perfect fragrance to sign and capture every moment of everyday with timeless and romantic elegance.

Attimo’s flacon is revamped with a fresher and more romantic mood. The curvy flacon is embraced with a refined pink gold band and the sophisticated red Attimo logo.

The brilliant pink juice emphasizes the romantic femininity of this floral and vivid creation. The outer packaging expresses the femininity and romance of the fragrance with the soft color palette that brightens the aura of the box. The pink gold at the top of the outer carton and the fresh and flowery pink stripe confer a graceful feeling flattered by the elegance of the red Salvatore Ferragamo logo.

The seductive notes of Attimo are taken into a new dimension to fully embrace the daytime and sensual feminine character through refined drops of flowers. The luminous bouquet of this fragrance is introduced by an opening of the luscious and crisp Nashi Pear, colourful hints of Kumquat and delicate watery Lotus Flower notes.

The graceful and naturally elegant heart of the fragrance is a triumph of rosy and subtly spicy Peony with a sophisticated touch of Bulgarian Rose and soft Jasmin. The signature of Attimo L’Eau Florale is enlightened by the exotic Frangipani Flower and underlined by woody notes of Patchouli.