Sephora unveils its first comprehensive beauty collection under the SEPHORA + PANTONE UNIVERSE™ partnership in all Sephora stores today. The limited-edition Color of the Year (COY) beauty collection, featuring the 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango, a vibrant orange reminiscent of the radiant shadings of a sunset, made is now available at Sephora stores nationwide. With sleek, minimalist packaging inspired by the iconic PANTONE® Chip, and Sephora Collection’s high performance product formulations, this collection allows for on- trend, uninhibited expression, yet remains exceptionally wearable.

In addition to a SEPHORA + PANTONE UNIVERSE Color of the Year Collector’s Edition set that contains the Color of the Year Eyeliner, Eye Shadow Quad, Prisma Chrome Blush, Blush Duo, Crème Lipstick and Lip Gloss, the collection offers an assortment of lip colors, eye shadows, eye liners, nail colors, blushes and accessories.

The cosmetics are embossed as a nod to the voluptuous, rounded shape of a tangerine and its layers, while the false lashes, makeup brushes and other accessories, add a vibrant edge to any look. Sharing a strong passion for how color can transform a face, mood or even an attitude, Sephora, the leading beauty specialty retailer, and Pantone LLC, the global color authority, have created this extraordinary partnership to change how you wear, feel and think about color.

Together as SEPHORA + PANTONE UNIVERSE, the partnership will continue to deliver insightful color forecasting, timely trends and powerful seasonal product collections – available exclusively at Sephora. “Our beauty expertise has united with Pantone’s unparalleled color knowledge to become one authoritative voice at the forefront of color trend products,” said Margarita Arriagada, Senior Vice President of Merchandising for Sephora.

“Through our partnership, you’ll be introduced to products that inspire experimentation and reawaken your own passion for color.” “As the world’s color authority for nearly 50 years, partnering with a world-renowned beauty retailer like Sephora just made sense,” said Lisa Herbert, Vice President of the Consumer Products Division at Pantone. “Together we bring fashion-forward color trends, innovative marketing and technology know-how to beauty customers, instilling the confidence and creativity to choose cosmetic colors that suit their every mood.”

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Sephora announces the opening of its newest store at 21-27 Ninth Avenue in New York City’s famed Meatpacking District on Friday, September 16th. Sephora has leveraged the Meatpacking District’s legacy as an epicenter of art and creativity to establish one of the most modern and transformative beauty shopping experiences anywhere in the world, incorporating innovative design, state-of-the-art services and exclusive brands for its 16th Manhattan location.

“Our new Meatpacking District store represents the pinnacle of Sephora store design. When developing the plan, we made a conscious decision to intertwine art, music and technology as a way to celebrate the area’s distinct artistic heritage and ‘urban cool’ environment,” said Paul Loux, Vice President of Design at Sephora. “We’ve worked closely with the Meatpacking District Improvement Association to achieve our goals and look forward to continuing our positive relationship with the community.”

Among the many unique features Sephora has incorporated into its Meatpacking District location are:

A Unique Footprint

Located on the corner of W.13th Street and Ninth Avenue, Sephora occupies a building that typifies the area’s iconic architecture, with an interior that features sleek, modern design. Updated fixtures and an open, flowing layout allow for easy navigation of key product areas, including skincare, nail, fragrance and color, as well as the Sephora Collection 2.0 display which features a vibrant wall of color, a unique fixture dedicated solely to brushes and complexion stations to simplify finding the perfect foundation.

21st Century Shopping Services

The Meatpacking District location will be the first Sephora in the nation to feature a completely Mobile Checkout experience for faster and easier purchasing. In addition, in-store iPads will allow clients to quickly access product information, ratings and reviews and QR codes for any item in the store.

A Destination for Beauty Education

Sephora’s Meatpacking District store features the Beauty Art Studio, the destination for mastering any new beauty look. Each station features ultra-modern glass, chrome and black fixtures with LED screens and enhanced lighting for a luxurious experience. Select one of the complimentary Express Services, or a Customized Makeup Application, where the session is tailored to your personal beauty needs and the cost is redeemable in product. Services to choose from include: Blush & Bronze, Flawless Foundation, Treat & Conceal, Beautiful Skin, Smoky Eye and Faux Lash Express Services and Specialized Services such as Prom, Bridal and Evening.

Exclusive Access to Global Beauty

Sephora scours the world looking for the items global beauties can’t live without. For the Meatpacking District location only, they’ve hand-selected the most buzzed about and coveted brands and products, including 21 Drops, Ellis Faas, Giorgio Armani and Koh Gen Do cosmetics, Sponge Avocado Oil (Greece), Sentara Crème du tout temps (France), Tatcha Blotting Papers (Japan), Absolution Eye Cream (France), Omorovicza Thermal Cleansing Balm (Hungary), Belmacz Gold Leaf Lip Balm (UK), Phillip Martins Maple Wash and Rinse (Italy), Paul Yacomine Intensive Repair Kit (UK).

Sephora Carries Art Throughout the Retail Experience

Inside Sephora Meatpacking you will discover “Flamenco Tornado,” a custom work by New York based installation artist and sculptor, E.V. Day. The large scale piece, the first commissioned in a series by Sephora, explores overt female power, sexuality, passion and energy. Using the artist’s signature suspension techniques, the piece uses an original flamenco dress donated to the artist, which is distorted to capture the raw energy of a tornado, suggesting a woman’s transformative movement and power. Going forward, Sephora will incorporate original artwork from a series of contemporary artists into a designated gallery space within the store.

Sephora says “I Do” with the new limited edition Sephora Favorites Beauty & The Bride kit. This set contains all a bride needs to look beautiful while walking down the aisle, posing for picture-perfect moments, and beyond. From Gucci's romantic Flora fragrance to Boscia's green tea blotting linens, this kit helps beautiful brides on their big day, and also makes a great gift for the bridal party too!

The Sephora Favorites Beauty & The Bride kit includes 11 must-have wedding-day beauty essentials complete in a keepsake box. This beauty filled box is the gift that keeps on giving, also including a voucher for a complimentary Special Occasion Makeover at the Sephora Beauty Studio*. Schedule a time in advance of your big day to learn how to create your most blushing bridal look with the help of a Sephora beauty expert at a Sephora store near you. This exclusive, personalized service will give you all the tips and techniques needed to achieve the look of your dreams on your big day and ever after.

Appointments are required, so please call the store to book your Special Occasion Makeover. For more information on services at the Beauty Studio, visit sephora.com/go/beautystudio.

The limited edition Sephora Favorites Beauty & The Bride, $50, ($108 value) includes:

• bareMinerals
• Prime Time Eyelid Primer
• Benefit The Porefessional
• Boscia Green Tea Blotting Linens
• Buxom Big & Healthy Lipstick in Brooklyn
• Flora by Gucci Eau Fraîche
• Josie Maran Argan Oil Color Stick in Rosy
• Lancôme Juicy Tubes in Spring Fling
• Sephora by OPI. Nail Colour in True Romantic
• Sephora Collection Flashy Liner Waterproof in Flashy Black
• Stila Eye Shadow in Kitten
• Tarte Lights, Camera, Splashes! Mascara in black