In this age of web-based interactive search tools, customers expect to be able to retrieve product data anytime and anywhere. Quick and direct access to in-formation is vital. To provide its clients with such online information Symrise has developed a comprehensive database – SymSelect®. At symselect.com, users can search for cosmetic ingredients. Information about the latest developments, product launches, current topics from the cosmetics world, and new emotive or concept presentations can also be accessed.
As an interactive tool, SymSelect® offers various search possibilities. Besides the classical route of directly typing in the Symrise product or plant name re-quired, an advanced search tool allows additional search criteria such as INCI name, CAS number, or plant name to be entered, in different languages. Two unique visual search platforms provide users with an overview of the in-gredients market. One platform concentrates on naturals with categories such as fruits, flowers, woods, etc., dividing these into sub-categories such as ber-ries, stone fruits, nuts, etc. For each of these sub-categories, SymSelect® sug-gests the appropriate Symrise product.
The second platform focuses on the search by marketing concept with a wide spectrum of categories such as anti-aging, sensitive skin, traditional medicines (e.g. ayurveda, TCM), targeted age groups (e.g. young and mature skin), and many more.
Additional filter criteria can be utilized to narrow down the selection. These in-clude product properties, formula aspects, registration status, geographical origin, etc. Rounding off the search engine’s functions are detailed product summaries and presentations and the online ordering of samples.
“Our customers benefit from SymSelect® in many ways,” says Manfred Axterer, Global Product Director Cosmetic Ingredients and Project Manager SymSelect® at Symrise. “They can find a wide variety of information on our products on the internet exactly when they need it. This significantly decreases the time from request to answer. The combination of technical, visual, and marketing-driven information and the ability to select personal search criteria make our tool really special.”
“We have launched SymSelect® to give our customers modern, fast, and inter-active access to our Life Essentials product portfolio,” adds Dr. Klaus Stanzl, President Life Essentials at Symrise. “We had the idea to create a tool that pro-vides our customers with broad knowledge of our products and to enable them to select products according to their needs. With this tool, we have launched a state-of-the-art and highly customer-focused means of communication.”
